2008年11月22日土曜日

stay hungly, be foolish.

スティーブジョブズのなんかの本に書いてた。


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at least boil the thing

沸騰させるくらいはしろよ。


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The Last Lecture Randy Pausch

p35.  I mean, really aold-scholl; like he thought the forwad pass was a trick play.
p36.  "And how many people are touching the football at any given time?"
 One of them.
 "Right!" he said. "So we're going to work on what those other twenty-one guys are doing."
P37.  THere's a lot of talks these days about giving children selfesteem. It's not something you can give; it's something they have to build.
p156 "Wow, you got tenure early,@ they'd say to me. @What was your secret?"
 I said, "It's pretty simple. Call me any Friday night in my office at ten o'clock and i'll tell you." (Of course, this was before i had a family.)
 A lot of people want a shortcut. Ifind the best shortcut is the long way, which is basically tow words' work hard.
 As I see it, if you work more hours than somebody else, during those hours you learn more about your craft. That can make you more efficient, more able, even happier. Hard work is like compounded interest in the bank. The rewards build faster.


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micro trends Mark J. Penn

p11 Cougars.... A woman's sexual peak is more aligned with that of the younger man. And Having either rejected marriage or been through an unsuccessful one, the older woman is looking for somthing lighter and more frivolous. In her 40s and 50s, says Gibson, sex for woman is recreational, not procreational.
p23 commuter couples..... while many people in America telecommute so they can spend more time with their families, Commuter Couples are doing the opposite. They are physically where their work is, but using technology to connect them to family. And so while much has been written and advertised about the new Mobile Worker, little has yet been said about the new Mobile Spouse ---away, and yet constantly connected through technology.
p26. In Kuwait, 63 percent of the population is foreign-born--mainly service workers and labores from Egypt, the philippines, Pakistan, India, and Sri Lanka. (An estimated 4 percent of Egyptians go abroad for work, 70 percent of them to Arab Gulf countries.)
In Dubai, just 17 percent of the poplutaion is native born.
In Saudi Arabia, two-thirds of all jobs are held by foreigners. In 2006. these workers sent $14billion back to the families.
p62 Work Life... The truth is, women are in many ways following the traditional routes that new immigrants have found to success. Women entered the work force with less capital than men, and it is a proven route to upward mobility to flock to these kind of professions, Wordy professions require human capital, and they are the result of study and hard work, not strength or force, while women dominated first in teaching and nursing, their upward mobility has led to a new tier of professional success beyond those careers.
p253 Vegan Children   Given, in addition, the move to ethanol and growing demand for corn and cellulose, don't be surprised if soybean futures turn out to be a great investment in the coming years.
p285 Neglected Dads.... And so Dads need some marketing attention, too. I am Papa, hear me roar.
p373. Tech Fatales  After all, the princiapl use of much of the technology today is communications and girls love to communicate with their friends.
 And yet, if you walk into a Best Buy, do the blue-shireted sales guys, or the super-eager Geek Squad, feel like they're focused on femailes? Would any woman rank Radio Shack among the stores where she loves to shop? These stores are literally tossing away customers. The new Apple stores with their softer colors are generally more inviting, but no one has opened  a serious tech store just for girls.
  But that was just a first step. When it comes to prodcuct utility and design, in study after study, women express different priorities, different preferences, and different concerns regarding technology. They want their gadgets light, durable, and effective--not fast, sharp, and zillion-faceted.
 According to at least one major electronics company, what women want specifically are keyboards that don't snag fingernails, headphones that don't smudge makeup, and cell phones that can be found more easily in dark, crowded purses. After all, if women still can't clip thier PDAs to their waistbands like men--or don't want to, for fear of finding out years from now that cell phone rays damage ovaries--then for goodness' sake, give them a way to find their buzzing phones inside their purses without having to publicly rifle through all their stuff ofr mess the calls altogether.
P378 Technology   ... Yet, just as in the technology story in the last capter, most car ads are targeted at men, whether for the Super Bowl or not---and the feel of car-buying is still so masculine that 70 percent of women say they're intimidated by  automobile showrooms. Carmarketers, mistakenly, still think men are the only ones in charge.



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