2008年12月27日土曜日

Cash Flow Quadrant - robert. kiyosaki

p24 "The technical skills of business are easy.. the hard part is working with people"

As a reminder, I still read Stone Soup today, for I personally have a tendency to be a tyrant, instead of a leader, when things do not go my way.
p27 Can you make a better hamburger than McDonald's?
大切なのはシステム

p34
The definition of wealth is: @The number of days you can survive, withoug physically working (or anyone else in your household physically working) and still maitain your standard of living.
 For example: If your monthly expenses are $1,000 a month, and if you have $3,000 in savings, your wealth is approximately 3 monts or 90 days. Wealthe is measured in time, not dollars.

p37 They buy stocks low and hope to sell high, In reality, their
profession is "trading," much like a person who owns a retail shop and
buys items at whole sale and sells them at retail. There is still
something they physically must do to generate the money.

p50 @Financial intelligence is not so much how much money you make, but
how much money you keep, how hard that money works for you, and how
many generations you keep it for."

p54 Many wise "S's" sell their business at their peak, before they run out of steam, to someone with energy and money. They take some time off, and then start something new. They keep doing their own thing and love it. But they have to know when to get out.
p114 "If you want to be successful on the right side, when it comes to money,  you have got to know the difference between facts and opinions. You cannot blindly accept financial advice the way people on the left side do. You must know the numbers. You must know the facts. And numbers tell you the facts. Your financial survival depends upon facts, not some friend or adviser's wordy opinions.
p117 if you can read financial statements you can tell immediately how an individual is doing... rather than going by yours or somebody else's opinions. As I said, one is not better than the other. To be successful in life, especially financially, you must know the difference. If you cannot verify something is a fact, then it is an opinion. Financial blindness is when a aperson cannot read numbers... so they must take someone else's opinion....

p127 When my educated dad learned that Kim and I were struggling financially, doing our best to set up our own educational system, he sent us those quotes. Scribbled across the top of the page of the quotes were these words:
  "Keep going."

P133 "Are you trying to say that people on the left pay to take risks and the people on the right side get paid to take risks?" ....
"If you buy shares of stock in a company, who takes the financial risk? You or the company?"
 "I guess I do," I said , still puzzled.
"And if I am a medical insurance company and I insure your health and take on your health risk, do I pay you?"
 "No, " I said. "If they insure my health, and they take that risk, I pay for it."
もし、リスクをとるんであればその”リスクをとる”という行為自体にお金は払われているか?
p138 There is a good reason why it's titled Think and Grow Rich and not Work Hard and Grow RIch or Get a Job and Grow Rich.

p139 "What most people do when they want a perfect body is go on a diet, and then go to the gym. This lasts for a few weeks and then most are back to the old diet of French fries and pizza, and instead of goin to the gym, they watch baseball on TV. This is an example of 'doing' instead of 'being.'"
 "It's not the diet that counts; it's who you have to be to follow the diet that counts. Yet. every year millions of people look for the perfect diet to follow in order to become thin. They forcus on what they have to do, rather than who they have to be. A diet will not help if your thoughts do not change."
p140 "And when it comes to money, many people try 'to do' what the rich do and 'to have' what the rich have. So they go out and buy a hose and looks rich, a car that looks rich, and send their kids to the schools where the rich send their kids. All this does is cause these people 'to do' by working harder and 'to have' more debt, which causes them to work even harder... which is not what the truly rich do.".................
"People think that working hard for money, and then buying things that make them look rich, will make them rich. In most cases it doesn't. It only makes them more tired. They call it 'Keeping up with the Joneses,' and if you notice, the Joneses are exhausted."

p168 "If you take on debt and risk, then you shold be paid."

p170 One more point, for those thinking about starting to move over to the "B" or "I" quadrants, I recommend starting small... and taking your time. Do bigger deals as your confidence grows and experience grows. Remember, the only difference between an $80,000 deal and an $800,000 deal is a zero. The process of going through a small deal is much the same as soing through a much larger multimillion-dollar public offering. It's only a matter of more people, more zeros and more fun.
 Once a person gains expecrience and a good reputation, it takes less and less money to create bigger and bigger investments. Many times it takes no money to make a lot of money. Why? Experience is valuable. As stated earlier, if you know how to make money with money, people and money will flock to you. Start small and take your time. Experience is more important than money.

p229. I was the one who wanted to change. So instead of changeing myself, I was pressuring them to change. After soing this exercise, I realized that I was projecting my personal expectations onto others. I wanted them to do what I did not want to do. I also thought that they should want and ave the same things I did. It was not a healty relationship. Once I realized what was happening, I was able to take the steps to change myself.

p232 Just as inside every problem lies an opportunity.. inside every disappointment lies a priceless gem of wisdom.
 Whenever I heare someone say, "I'll never do that again," I know I am listening to someone who has stopped learning. They have let disappointment stop them. Disappointment has turned into a wall erected around them, instead of a foundation from which to grow taller.
 My rich dat helped me learn how to deal with deep emotional desappointments. Rich dad would often say, "The reason there are few self-made rich people is because few people can tolerate desappointment. Instead of learning to face disappointment, they spend their lives avoiding it"
 He also said, "Instead of avoiding it, be prepared for it. Disappointment is an important part of learning. Just as we learn from our mistakes, we gain character from our disappointments."

p233 The point is, we can never know everything beforehand, and we often only learn things when we need to learn them. That is why I recommend you try new things and expect disappointment, but always have a mentor standing by coach you through the experience. Many people never start projects simply because they do not have all the answers. You will never have all the answers, but begin anyway. As my friend Keith Cunningham always says, "Many people will not head down the street untill all the lights are green. That is why they don't go anywhere."
p241 "I can't stop working and start my own business. I have a mortgage and a family to think about."
 You might be saying:
"I'm tired. I don't want to do anything more."
or,
"I really don't want to learn anything more."
These are personal truths.





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2008年12月20日土曜日

3分 ライフハッキング 山口真弘ほか

p59 Googleデスクトップだとキャッシュをクリックすることでうっかり消しちゃったり、上書きしたファイルのサルベージ(取り返し)ができる。

p67 PDFファイルをituneで管理。 歌詞のために管理できるようになってる。。



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レバレッジ時間術 -本田直之ー

p40 アメリカに留学して分かったのですが、、アメリカ人はこういうことが非常に得意です。彼らは常に物事を体型立てて考え、再現性を持たせようとしている。再現性を持たせられれば、人に教えることも可能になるので、単に個人レベルでなく、チームのメンバーの時間資産を増やすことにつながります。だから、アメリカ企業の組織の効率性はきわめて高いのです。
p61 アクティブ・スケジュールに必要なのは、まず明確なゴール設定です。○月○日に新規事業を立ち上げる、売り上げを20%アップする、新規顧客を獲得する、本を出版する、といった成果につながる重要な課題をだいたい三ヶ月先まで見通します。そして、私の場合は、これをカレンダーに書き込みます。
 その上で目標達成のためにやらなければいけないことを、何段階かのステップに割り振り、ほかの予定とのバランスをとりながらスケジュールに落とし込んでいきます。具体的には、目標が売り上げアップであれば、目標の数字をクリアするには何社からの注文をとる必要があるか、そのためには○日までに何社にアプローチする必要があるのか、そのためにはどんなリストや資料が必要か、リストや資料はいつまでにそろえる必要があるのか、と考えていくわけです。
 。。。(中略)。。。
 今日何をすべきか、明日何をすべきかは、すべてゴールから逆算することできまります。
p98 小さなこともリストにして習慣づけ
 ほかにも、日常生活で習慣化したいことは、どんなことでもチェックリストにしています。「やろうと思っていたけれど忘れてしまった」ことを思い出したり、後になってやり直したりすることは、とても時間のロスだからです。
 たとえば、しばらく前につくったリストには、「判断は楽しいか楽しくないかで決める」「時間とコストを比較して、費用対効果を考える」「仕組み化ができているか」といったビジネスに関係することから、「仕事を終えたら、机の上を片づける」「水回りをきれいに洗う」「初期はすぐに洗う」「脱いだ靴はそろえる」といった子供の躾のようなことまで書いてあります。
p104 現在ではヤフーの「リマインダー・メール」を使っています。「初めての講師候補者に依頼する際には、まずこういうふうに、会社の説明から犯橋を始めなさい」といったトーク・マニュアルのようなものをつくり、これを毎週月曜日、会社員に自動的に送るようにしたのです。
p108 「時間割」のある生活は快適
 生活をパターン化する「時間割」をつくるなどと言うと、窮屈でつまらない、そんな堅苦しい発想でいい仕事ができるわけがない、と思う人もいるでしょう。
 しかし、それは大きな誤解です。
 私が「時間割」をつくって「パターン化」した生活を提案するのは、それがラクで快適なスタイルだからです。
 たとえば私は、夏は朝五時、冬は六時に起きます。長年そうなので、体が慣れてしまい、目覚まし時計がなくても、何の苦もなく起きることができます。起きたらまず入力&読書、次は朝食、次は。。。。と、やることが決まっているので、頭も体も自動的に動いて、ムダな思考や行動が入る余地がありません。
p112 また、睡眠や食事の時間は自分で体に覚えこませることができても、仕事には、急に資料を揃えなければならなくなったり、打ち合わせが長引いたりするなど、自分でコントロールできない突発的な出来事がつきものです。決めておいた時間までに終わりそうにないから、ちょっと居残りしてやっていこうかなという誘惑に駆られることもあるでしょう。時間割を乱すネタには事欠きません。
 このとき、私の強力な「縛り」になっているのが、夜の会食のアポイントメントなのです。仕事であれプライベートであれ、人との約束は基本的にずらせません。○時に○で会うと決まっていれば、それまでに何としてでも、じぶんんお仕事の片をつけなければなりません。
p113 目的は「規則正しい生活」ではない
 以上のように、「時間割」をつくって生活を「パターン化」することは、いいこと尽くめなのですが、カン違いしてほしくないのは、「時間割」は、あくまで成果というリターンを得るための時間投資であって、規則正しい生活を送ることそれ自体が目的なのではないということです。
p115 面倒なこと、苦手なことこそパターン化
。。。。 たとえば、机の上が散らかってしまい、「片づけなければ」と思っていても、「今週は忙しいから、来週にしよう」などと、つい後回しにしている人は多いのではないでしょうか。雑誌の整理も「せっかくだから、もう少したまってからにしよう」と思っていると、どんどん先延ばしになってしまいます。
 そこで「机の上は、毎週金曜日に片づける」「雑誌は月末に整理する」などと、強制的にスケジュールに組み込んでしまうのです。そうすると、机が片づいていようがいまいが、雑誌がたまっていようがいまいが、深く考えずに自動的にやるようになります。
p139 週末も平日と同じ時間に起きる
金曜日までほ仕事に忙殺されていたら、せめて週末ぐらいはゆっくり寝ていたいという気持ちは分かります。
p147 もちろん小さな改善を積み重ねて、五分、10分を節約していくコツコツ型の発想も大事です。しかし、そこからは、現状の延長線上にある工夫しか生まれません。
 これに対し、「10分の一に短縮する」のは、やり方を根本的に改めないかぎり、もっと言えば、何かをバッサリと切り捨てない限り不可能です。
p153 ビジネスも「過去門」と「合格最低点ねらい」で
p154 周囲の経営者を見ても、重要な局面においては、みな、非常に速いスピードで判断しています。それは、リスクが高く、下手をすれば大失敗するようなケースでも変わりません。悩むことによる時間の損失のほうが大きいと分かっているからです。。。。
。。 しかし、行動には段取りが必要です。意思決定によってゴールを定めたら、そこに到達するための最短ルートを探すことに、必要なだけの時間をかけるべきです。それは将来のリターンにつながる時間投資であって、けっしてムダな時間ではありません。
p163 名詞のベストな整理法は「捨てる」こと
 雑誌にかぎらず、私は、究極の整理法が「捨てる」ことだと考えています。
 私にとって、掃除や整理の目的は、「探し物をする時間をなくす」ことに尽きます。資料の山を探す、引き出しを探す等々、ほとんどの「探しもの」は要らないものの中に必要なものが紛れこんでしまうことから生じます。だとすれば、その一番の解決策は、要らないものを捨てること。しかも「捨てる」のに時間はかかりません。


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2008年11月22日土曜日

stay hungly, be foolish.

スティーブジョブズのなんかの本に書いてた。


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at least boil the thing

沸騰させるくらいはしろよ。


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The Last Lecture Randy Pausch

p35.  I mean, really aold-scholl; like he thought the forwad pass was a trick play.
p36.  "And how many people are touching the football at any given time?"
 One of them.
 "Right!" he said. "So we're going to work on what those other twenty-one guys are doing."
P37.  THere's a lot of talks these days about giving children selfesteem. It's not something you can give; it's something they have to build.
p156 "Wow, you got tenure early,@ they'd say to me. @What was your secret?"
 I said, "It's pretty simple. Call me any Friday night in my office at ten o'clock and i'll tell you." (Of course, this was before i had a family.)
 A lot of people want a shortcut. Ifind the best shortcut is the long way, which is basically tow words' work hard.
 As I see it, if you work more hours than somebody else, during those hours you learn more about your craft. That can make you more efficient, more able, even happier. Hard work is like compounded interest in the bank. The rewards build faster.


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micro trends Mark J. Penn

p11 Cougars.... A woman's sexual peak is more aligned with that of the younger man. And Having either rejected marriage or been through an unsuccessful one, the older woman is looking for somthing lighter and more frivolous. In her 40s and 50s, says Gibson, sex for woman is recreational, not procreational.
p23 commuter couples..... while many people in America telecommute so they can spend more time with their families, Commuter Couples are doing the opposite. They are physically where their work is, but using technology to connect them to family. And so while much has been written and advertised about the new Mobile Worker, little has yet been said about the new Mobile Spouse ---away, and yet constantly connected through technology.
p26. In Kuwait, 63 percent of the population is foreign-born--mainly service workers and labores from Egypt, the philippines, Pakistan, India, and Sri Lanka. (An estimated 4 percent of Egyptians go abroad for work, 70 percent of them to Arab Gulf countries.)
In Dubai, just 17 percent of the poplutaion is native born.
In Saudi Arabia, two-thirds of all jobs are held by foreigners. In 2006. these workers sent $14billion back to the families.
p62 Work Life... The truth is, women are in many ways following the traditional routes that new immigrants have found to success. Women entered the work force with less capital than men, and it is a proven route to upward mobility to flock to these kind of professions, Wordy professions require human capital, and they are the result of study and hard work, not strength or force, while women dominated first in teaching and nursing, their upward mobility has led to a new tier of professional success beyond those careers.
p253 Vegan Children   Given, in addition, the move to ethanol and growing demand for corn and cellulose, don't be surprised if soybean futures turn out to be a great investment in the coming years.
p285 Neglected Dads.... And so Dads need some marketing attention, too. I am Papa, hear me roar.
p373. Tech Fatales  After all, the princiapl use of much of the technology today is communications and girls love to communicate with their friends.
 And yet, if you walk into a Best Buy, do the blue-shireted sales guys, or the super-eager Geek Squad, feel like they're focused on femailes? Would any woman rank Radio Shack among the stores where she loves to shop? These stores are literally tossing away customers. The new Apple stores with their softer colors are generally more inviting, but no one has opened  a serious tech store just for girls.
  But that was just a first step. When it comes to prodcuct utility and design, in study after study, women express different priorities, different preferences, and different concerns regarding technology. They want their gadgets light, durable, and effective--not fast, sharp, and zillion-faceted.
 According to at least one major electronics company, what women want specifically are keyboards that don't snag fingernails, headphones that don't smudge makeup, and cell phones that can be found more easily in dark, crowded purses. After all, if women still can't clip thier PDAs to their waistbands like men--or don't want to, for fear of finding out years from now that cell phone rays damage ovaries--then for goodness' sake, give them a way to find their buzzing phones inside their purses without having to publicly rifle through all their stuff ofr mess the calls altogether.
P378 Technology   ... Yet, just as in the technology story in the last capter, most car ads are targeted at men, whether for the Super Bowl or not---and the feel of car-buying is still so masculine that 70 percent of women say they're intimidated by  automobile showrooms. Carmarketers, mistakenly, still think men are the only ones in charge.



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2008年8月17日日曜日

なぜ、この人たちは金持ちになったのか トマス・J・スタンリー

p30 もちろん、彼らはみな優秀な人たちだ。ただひとつ忘れていたのは、「職業は選ばねばならない」ということである。いったん空中戦が始まったら、「どう戦うか」よりも「どこで戦うか」が重要になる。私がかつて教えたMBA過程のトップクラスの学生たちでさえ、空中戦ではほとんど敗退している。
p35 私たちのおよそ10人に7人(71%)は、買い物リストを作ってから食料品を買いに行きます。 。。。 p36 スーパーに買い物リストを持参するのは、衝動買いをしないのでお金の節約になるばかりか、リストがあれば最短時間で店内を回ることができ、ショッピングの時間を大幅に短縮できるからです。スーパーをむやみに歩き回っているよりは、その分の時間を仕事とか、家族や友達と過ごすほうに振り向けたいのです。
p63 往々にして、成功するということには、仲間外れになるという犠牲が伴う。現に、億万長者の4人に一人(76%)は、人格形成期に周囲とはちがった見方をすることを学んでいる。そしてそのことが、のちに金持ちになるうえで大きく影響したと回答している。人とちがうことは経済的成功という褒章をもたらすが、批判や仲間外れといった報いも受けるのである。
p142 パイロット エーリッヒ・ハルトマンの自伝を読め。
p154 もっと簡単な話、ハート医師は問題の投資セミナーからの招待を自分で退けることもできたのだ。もしあなたが同じ立場にあったなら、セミナー主催者のオフィスに電話して、次のような質問をしてみるとよい。招待状の何割を弁護士に送りましたか? ハート医師の例では、そのワイ愛はおそらくゼロだろう。。。。。。。あるいはセミナーの主催者に電話して、弁護士を連れて行ってもいいかと尋ねてみるのも手だ。それに対する反応から、相手の意図が推し測れるはずである。もし相手が、誠実で斬新なアイデアを持った本物の投資専門家なら、弁護士にも説明会に参加するように積極的に勧めるはずだ。弁護士しばしば、億万長者の影の投資顧問の役割を果たしているからである。

p192 私の街の職業別電話帳には、弁護士が74ページにもわたってリストアップされている。それでは、中古トラック部品販売業はどのくらいのページをしめているだろう? この業種に割かれた紙面はたったの1ページ。しかも、どの業者も扱っているのは軽トラックの備品や部品のみで、大型トレーラーの部品を販売しているのはリチャード氏の会社だけだった。つまり、彼はこの地域の市場を独占しているのだ。一方、私がキンコーズでであった典型的なインテリの彼はどうだろう? ロースクールを卒業し、司法試験にまでパスしながら、数千人の弁護士のなかの一人に過ぎないのだ。
p268 調査した男性の億万長者の八割は、オールデン、アレンエドモンズ、ジョンストン&マーフィーといったブランド品の高級紳士靴を履いている。

2008年8月16日土曜日

日本で最高のサラリーを稼ぐ男たちの仕事術 田口弘

p54 以後、マニュアルがあれば誰にでもできるような業務は、どんどんアウトソーシングすることにした。ひとつのミスが会社の大きな改革の原動力になったわけである。
p55 人間は「自分で解決できない問題には遭遇しない」


2008年8月9日土曜日

small is the new big by Seth godin

p14-15 the bad news is that Bon Jovi, in the words of the Wall Street Journal, is "battling the pirates," which makes it seem that they view fans(the only people who are busy trying to get free copies of their music) as the enemy.
p19 The future is about work that's really and truly hard, not just time-consuming. it's about the kind of work that requires us to push ourselves, not just punch the clock. Hard work is where our future job security, our financial profit, and our future joy lie.
p43 1. Cog labor is a lowest-common-denominator activity.
2. If cog labor gets expensive, companies now automate it.
3 If a company can't afford to automate, they move the work somewhere where it's cheaper.
4.if the competition moves, companies figure out how to measure and semiautomate their cog labor to make it cheaper still.
p69 Or consider the architect who designs just a few major buildings a year. Obviously he has to dig deep to do work of a high enough quality to earn these comissions. But by not cluttering his life and his reputation with a string of low-budget, boring projects, he actually increases his chances of getting great projects in the future.
How many newly minted colledge grads take the first job that's "good enogh"? A good-enough job gets you busy right away, but it also puts you on a apath to a lifetime of good-enough jobs. Investing(not "spending")a month or a year in high-profile internship could change your career forever.

p73 1. Finding, hiring, and managing supergreat people
2. Embracing change and moving quickly
3. Understanding and excelling at business develpment and at making deals with other companies.
4. Prioritization takes in a job that change every day.
5. Selling-to people to companeis, and markets.

p180 the first thing to remember is that you can't be Purple at the last minute. You need to be Purple before you start looking for a job. That means doing a remarkable job at work (hence the amazing referrals you'll get for internal jobs) and which clients(hence the unslicited job offers). peopel who are remarkable in the way they deal with cutomers and lients and co-workers rarly find them salves unempreloyed.
p188 there is no correlation at all between success and hours worked. people who run huge corporations, superpower governments, and insanely profitable, tiny proprietorships anre all working fewer hours than you are. it's time to stop the madness and reset your internal clock.

p190 you don't make stuff. you make decisions.and the thing about making decisions is that you don't make better decisions when you work longer hours. you don't write better code when you work longer hours. you don't create better business development deals, make better sales pitches or invent cooler interfaces when you work longer hours eigher.




p191. Take a look at the future. When you write your company's hitory tow years from now, which decisions will have really mattered where were the key moments that led you to create such a success?
That's what you should spend your time on. Getting those decisions right is far more important then answering your 103rd e-mail or hacking that last piece of code.



p199 1. make sure that it's really a rift -- and not just a hiccup. A rift is characterized by fundamental change in one of the basic rules of the game. you can usually expand the first rip in the fabric by dicussing it in hypothentical terms: what if the transaction cost of auction became zero?" or "What if everyone had a television?"
2. Answer every o bjection with "why?" and repeat that "why?" until you get to the core of your hesitation. THen you'llknow what's really causing the discomfort, and you'll be able to deal with it.
3. Maybe-proof your organization when it comes to rifts. Require someone, anyone, in the company to sign a piece of paper that says, " I heard about this rigt from so-and-do, but we're not going to do anything about it, and htere's why." Allow people not to sign the paper, but require those people to give the unsigned sheet to their boss, there by passing the buck -- all the way to the president of the company, if necessary. It will only take about a week for the president to become acutely aware of the opportunities that the comany is not taking advantage of..



p201. Market leaders make up the rules. They establish the systems and the covenants and the bench marks that a market plays by. and yes, a market leader can be a church, a political party, or a nonprofit.
If you play be those rules, you will almost cerainly lose.
After all, that's why market leaders make rules. they establish a game
that they can win, over and over again, against smaller or newer
companies.

p208 so how do you deal with the shortage of scarcity?
When, the worst strategy is whining---about copyright laws and fair trade and how hard you've worked to get to where you are. Whining is rarely a successful response to anything. Instead, start by acknowledging that most of the profit from your business is going to disappear soon. Unless you have a significant cost advantatge(like amazon or wal-mart), someone with nothing to lose is going to be albe to offer a similar product for less money.
so what's scarece now? respect. hoensty. good judgement. Long term relationships that lead to trust. None of theres things guarantee loyalty in the face of cut-rate competition, though. So to that list I'll add this: an insanely low cost structure based on outsourcing everything except your company's insight into what your customers really want to buy. if the work is boring, let someone else do it faster and cheaper than you ever could. If your products are boring, kill them before your cpmpetition does.
Ultimately, whats's scares is that kind of courage--which is exactly whta you can bring to the market.

p208 If it's not money or brilliant programming , that will characterize the success of tomorrow's Internet?
1. Relentless execution This is far and away the winner. Persistence and focus and consistency. We saw how this worked for Amazon and we saw how getting distracted hurt AOL and others. It's fa more important today, because markets at rest tend to stay at rest. Changing the market is hard.

2. Resistance to compromise Because you can do so much so fast nowadays, and because it's easy for nonexperts to chime in, the temptation is to go for the middle, to compromise, to be all things. it's that Purple Cow thing again...
3. What you don't do This is al little bit like #2. Go take a look at an Amazon page. From these you can do a Web search, search inside the book, order it new, order it used, and on and on and on. The temptations is to do everything you can do(and it might work for amazon, but it's probably not going to work for you.) The very best new Net companeies understand in their heart and soul what thy woun't do.
4. Desire to be three steps ahead One step ahead is easy, but one step isn't enough. If you're only one step ahead, you'll get creamed before you launch. Two steps ahead is tempting. Two steps means that everyone understands what yoou're up to when you pitch it to them. Two steps means that you can get funding in no time. But two step is a problem, because the really smart guys are three steps ahead. They' re the groundbreakers and the pathfinders. They're the ones inventing the next generation. It's hader to sell, harder to build, and harder to get your mother-in-lawto undedrstand, but it's what truly worth building.
5. Doin something worth doing Hey, nobody is going to switch to your service because you worked hard on it. Being a little better is worthless.
6. Connecting people to people Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.
7. Monetizing from the first moment Google without AdWords is worthless. So Adwords are build into the experience. Google isn't saying, "Hey, we have to do this because otherewise we'll go out of buysiness," they're syaing "this acutally makes the service better." Given how cheap most online services are to build and run, you can't charge moneyif the only reason you're charging is to make a profit. Charging adds friction and selectivity. If those two elements are a drag on your service, you will fail. Hotmail's founders missed this point. Banner ads made Hotmail worse, not better, and because they didn't build useful ads into hte service from the start, they never could.
8. not depending on a big partner Sure it would be great if you could be on Yahoo!'s home page every day, or buld into Blogger or featured on Fox every night, but it would be great if you won the lottery, too. THat's a wish, not a plan.
9. Ignoring the pundits Including me. If I'm so smart, why don't I go build your business?
10. Keeping promises Even thought the net is here and it's real, that doesn't mean that the laws of business have been suspended forever. And the words "keeping promises" capture the best of what we've leaned over the past four hundred years. Do what you say you're going to do and the rest is a lot easier.

p212 what chance is there that your totally average resume, describing a totally average academic and work career is going to get you most jobs? "Hey Bill! check out this average guy with an average academic background and really exceptionally average work experience! Maybe he's cheap!"

p221 Soy Luck club
Pay $40 or so and you get breakfast everyday for a month. "grab and go," it's called.

p227 Big companies are big companies because they're very good at doing yersterday's business. They can make (and sell) Their stuff faster and cheaper than the competition because they've gotten good at making and selling their existing products.

p305 my blog doesn't have comments. thoght............so if you've got something you want to say about one of my ideas, go ahead and track back ti and put it on your blog.



2008年7月26日土曜日

誰にでもできる恋愛 村上龍

P14 それは、寂しさと共に生きる人間という生き物にとって、他者との出会いが非常に大切なもので、しかもそれは簡単ではないということを、わたしたちが本能として知っているからである。わたしたちのあらゆる努力は、よりすばらしい他者と出会う可能性を高めるためにある。それは道徳などではなく、種としての人間の本能的な欲望なのだ。

p28 男のほうは、自立のための努力なんかどうでもいいと考えているような印象を受ける。充実して生きるためにはどうしたらいいのか、という努力を放棄している男が増えているような気もする。生きていく基準を、最優先事項を見失っている、男たち。

p67 どうしようもない、というのは、援助交際をしてグッチのバッグを買う子、ではない。人生を早々にあきらめてしまっている子だ。
 そういうこの憧れの未来というのは、自分の時間とある程度の生活的余裕がある主婦で、何も面倒なことをしないで、つまり、本も読まず、映画館へも行かず、流行りもの以外の音楽も聴かず、夫を愛するわけでもなく、セックスを楽しむわけでもなく、おいしいものにも仕事にもファッションにも海外旅行にも興味がなく、ただひたすらテレビの前に座ってワイドショーやトレンディドラマやバラエティを見て何かを食べ何かを飲み続け、適当にブランド品を持っている、というものだ。
 そういう子はたいていブスで、貧乏くさい。実際に貧困の家庭の子というわけではなくて、コミュニケーションを求めていないから、雰囲気というか佇まいが、貧乏くさいのだ。
 こういう死人みたいな生き方を選ぶくらいだったら、まだ援助交際をしたほうがいいのではないかと思った。

p88 どんなに金を持っていても、たとえばニューヨークなどで、主な客がネイティブのスノッブなレストランやクラブに一人で入っていくのは勇気がいる。私はそういうことが苦手だ。だが、映画を撮っていたときはまったく平気だった。自分はこの街で映画を撮っている監督である、そういう自信があった。自信を持てと誰かに言われて自身をもてるのだったらこんなに簡単なことはない。
 自信は、困難だが充実したコミュニケーションを成立させたときにも発生する。困難で充実したコミュニケーションの成立というのは、自分が属す集団の外との関係性においてのみ成し遂げられるものだ。

p94 たいていの場合、コンプレックスは自覚できない。背が低いとか太っているといった女性に多いコンプレックスは、実はその人の本当のコンプレックスを隠すためのダミーであることも多い。

p109 少数の勝者と圧倒的に多数の敗者が生まれる。敗者は誇りも失う。実は、レースはすでに始まっている。勝者の条件ははっきりしていて、それは国際競争力だ。金融、経済、文化、スポーツ、あらゆる面で国際競争力が試される。

p114 だた、今は日本の地方都市にもイタリア料理やがあって、それはほとんどおそろしくまずい。しかも高い。その地方都市の特産には美味しいものがたくさんあるのに、なぜこういうまずいイタリア料理を食べなくてはいけないのか。。。。。。

p121 世界はもっと広いのだし、考え方をほんの少し変えるだけで、自由が手に入るのに、と思ったりした。だが、今回はちがった。しょうがないのではないかと思った。こんな国に住んでいれば、ダメな男だとわかっていても、寂しさから逃れるために、とにかく一緒にいたい、別れられない、と思うのもしょうがないのではないかと思うようになってしまった。
 
p158 自分の人生はなんてつまらないんだろう、と後悔したり反省しても遅い。だから、本当の自分探し、なんてバカなことが流行ったりする。海外に移住するとか、猛勉強でもしない限り、新しい自分に出会うなんてことができるわけがない。

2008年7月19日土曜日

フリーエージェント社会の到来 ダニエル・ピンク

p8. 起業家は強欲な利己主義者であり、不幸せな人物であると映っている
Fuck Majority.
p18. (実際にはウィリアム・ギブスン) 「未来はここにある。ただし、すべての人に均等に訪れているわけではない」
トーマス・J/スタンリーのベストセラー 「なぜ、この人たちは金持ちになったのか?」
p337. FAN債ーフリーエージェント用債権 マイクロファイナンスのようなものだが、先進国で利用可能。 もしかしたらインドでマイクロファイナンスをまなび、先進国へ持ち込むビジネスが成立しうるかもしれない。
p338 証券化。 デビッドボウイは個人として債権を作っている。
p340. FAの公開公募
p367 http://www.FreeAgentNation.com